Modern, vibrant re-brand
CivicAction is a Toronto-based organization that drives civic engagement and social innovation. The organization’s original logo was all-orange, thin, and lacked scalability, making it difficult to read across digital and print materials. Overall, it felt dated and didn’t reflect the energy and impact of CivicAction’s work.
The Challenge
The thin, single-color design struggled to scale for social media icons, presentations, and printed materials. The all-orange palette and minimalist aesthetic lacked visual impact and modernity, failing to convey the organization’s vibrant and dynamic identity.
Design Process
To address this, I explored modern typography and color palettes that could better reflect CivicAction’s mission. I developed multiple concepts focused on legibility, scalability, and versatility. Iterating through different font weights, colors, and layouts, I refined the design with feedback from stakeholders to strike the right balance between vibrancy and approachability.
The Solution
The final logo features a bold, modern typeface and an expanded color palette, giving it both energy and professionalism. Simplified shapes and thoughtful spacing ensure the logo remains legible and impactful across digital, print, and merchandise applications.
Impact
Since the redesign, the logo has created a stronger brand presence, clearly communicating CivicAction’s dynamic and inclusive identity. This project reinforced the importance of balancing aesthetic vibrancy with functional scalability, ensuring a logo is both striking and versatile across all applications.
Copyright © Carita Marsili
