The EQWiP HUBs Indonesia social media accounts went through an overhaul in just three months, growing our account by 242 followers and a 500% increase in page visits.
Branded posts and new content was developed and designed solely by me. Through research I discovered Instagram and Whatsapp were the primary information sharing platforms used by our youth audience.
Because of this, static, mobile-optimized designs were essential in the product. I also began a #MotivationMonday series where I would highlight young entrepreneurs from Indonesia. This inspired our target demographic, youth, to realize the endless possibilities they have.